Dzynique is the outcome of a long journey that started with the name “iCONIC D’studio.” We have worked with many clients and turned their spaces from imagination to reality. Our testimonials and feedback motivate us. Explore our journey of establishing a solid brand identity in the interior design field.
Story
the story
Behind the scene of Dzynique's Brand Identity
Our story begins with iCONIC D’studio in 2013. We had some internal partnership issues and decided to rebrand as DesignLab in 2020. But in the creative world, DesignLab is a common name. Even in Bangladesh, there are several companies with this name. So we had to start rebranding.
In 2024, we started our rebranding journey after consulting with our mentors. We went joint stock and completed the legal formalities. This is a new chapter in our brand identity.
Name
The name
What Does Dzynique Mean?
Dzynique is not just a combination of ‘Design’ and ‘Unique.’ There’s more to it. It’s our history and our future.
The ‘ique’ in Dzynique comes from Old High German ‘Haimirich.’ It’s a combination of ‘haimaz’ (house) and ‘rīkijaz’ (ruler). It means the house’s ruler. That’s how we see ourselves as a role model in this field.
Thirdly, designLab’s ‘dzyn’ sound and iconic’s ‘ique’ sounds are combined.
Logo
The Logo
The Concept of Our Logo.
Our logo is more than a logo. It’s our identity and philosophy. The ‘DZYN IQUE’ text in the logo means “the ruler of the design world.” The ‘D’ in ‘DZYN’ and the ‘i’ & ‘Q’ in ‘IQUE’ are cleverly designed to look like a human figure. That’s personalized interior design, which is the core of our brand identity.
The bold typography means clarity and focus for every project. Uppercase letters are our strength and stability.
Our logo is a symbol of innovation. It has design heritage and uniqueness.
Palette
The Palette
Dzynique’s Brand Colors
We have grays and a yellow. #141414 and #202020 are for elegance and flexibility. #6B6B6B is go-between. #DDDDDD represents clarity. #FCA31 shows our passion for design—#4F772D is for our finance department, a green for growth and stability.
Fonts
The Fonts
Our Brand Fonts
We used Barlow Condensed and Quicksand fonts. Barlow Condensed is bold and modern, and Quicksand is soft and rounded. And that the image of our attitude, Confidence and easy going.
Dzynique is not just a company; we’re your design partners. We’ll turn your space into a masterpiece. Your imagination is our inspiration; let’s do it together.
Our Works
Take a look at our previous projects. We showcase our unique interiors and how we transformed spaces.
